Mobile channel gives access to a one-to-one, direct-to-consumer, personal contact with the customers. To take advantage of this, the brand managers are experimenting with mobile advertising by bombarding the customer with a lot of messages using all possible access channels. The customer receives numerous telesales call and unwanted service messages via out dialers, text or data.
Precious advertising budget gets wasted as the advertiser is neither able to establish the profile of the subscriber receiving the message nor is he able to measure the effectiveness of his campaign. He only succeeds to annoy the consumer!!!
Key Features
The key is to devise an effective mobile advertising strategy which adds value & makes the customer approach your brand rather than ‘spamming’ the consumer. Spice Digital helps you design a mobile advertising campaign that delivers on the following parameters
- Innovative
- Personalised
- Targeted
- Measurable
Spice Digital would deliver by using a dynamic filter which directs an advertiser's message to a subscriber chosen based on a pre-defined set of profile parameters. The filter would throw millions of matches on various combinations of parameters which the advertiser uses to define his target audience.
