Spice Hotspot, India’s No.1 Digital Lifestyle Retail brand of S Mobility, was established in the year 2005, as Hotspot Retail with a single store operation in Delhi. Built on the ethos of  “Enjoy Mobility”, Spice Hotspot was the first organized modern retail format in the Indian telecom sector offering mobile devices, airtime products ( Data Cards,new connections and mobile recharges) as well as mobile accessories.

The unique customer service experience, led by quality counter sales advice and devices knowledge enhanced the business potential of a hitherto uncharted retail territory and very soon spawned an entire industry vertical of telecom-tech retailing, in which Spice Hotspot quickly emerged as a leader.

Over the last eight  years, with the strategic acquisitions of Cellucom Retail and Global Access India Pvt Ltd catalyzed further quick growth and expanded the portfolio and business horizon of Spice Hotspot. From being a pure telecom retailing solution, the format expanded to include digital lifestyle products such as Tablets, Smart Phones, Mobile Handsets, Laptops, Data Cards and Storage Devices, as well an enhanced portfolio of mobility accessories. Today Spice Hotspot is more than 850 stores strong, across 172 cities/towns in India and Dubai, which include both COCO (Company Owned- Company Operated) as well as successful franchisee model (FOFO- Franchisee Owned-Franchisee Operated).

After the unified homogenization of Spice as the mother brand across the group, Hotspot Retail was rebranded to Spice Hotspot across India’s urban centres starting with Delhi, where the brand is 240+ stores in strength.

Spice Hotspot has been commended and recognized industry wide as India’s number one Mobility and Digital Lifestyle retail brand by leading Marketing journals and established forums including a Pitch-Mint Survey in 2007, where it was awarded the Best Large Format Retailer in Technology (in Customer Service Experience)